新晉洗腦神曲再次以臺(tái)風(fēng)一般的速度強(qiáng)X了我們的耳朵……這首由日本(魔性)大叔Kazuhiko Kosaka扮演的虛擬人物DJ Piko-Taro演唱:

恩……歌詞就是這么簡(jiǎn)單粗暴且沒有營(yíng)養(yǎng)的:

"I have a pen. I have an apple. Apple-pen!
I have a pen. I have [a] pineapple. Pineapple-pen!
Apple-pen. Pineapple-pen. Pen-Pineapple-Apple-Pen."
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沒有神邏輯,沒有神聯(lián)系,就是這么簡(jiǎn)單的筆菠蘿蘋果筆,憑借著深井冰中期的魔性舞蹈+比馬里奧更抖腿的旋律,在Youtube上傳一個(gè)月已經(jīng)突破了5000萬(wàn)、分享數(shù)超過100萬(wàn)!
?
你們說洗腦歌到底為啥洗腦呢?《鏡報(bào)》最近就總結(jié)了一些洗腦歌的神定律,已經(jīng)評(píng)選出了“史上最洗腦的20首單曲”:

It's a frustrating thing most of us have experienced. A song gets stuck inside of your head, seemingly playing on a permanent loop. But what are the most difficult tunes to shift - and why do they get stuck in the first place?
這是一種讓人很挫敗的經(jīng)歷——一首歌盤旋在我們的腦子里,一遍又一遍的單曲循環(huán)播放,很難把它驅(qū)趕走。但是他們是如何在我們的腦內(nèi)“占領(lǐng)高地”給我們洗腦的呢?

Well, now you can find out - because researchers have developed a mathematical formula to explain the phenomena. The experts claim the formula sheds light on why some musical combinations are unforgettable - and in some cases, inescapable. These include Happy by Pharrell Williams , the Village People's YMCA and Queen's Bohemian Rhapsody and We are the Champions.
幸運(yùn)的是,現(xiàn)在我們終于能弄清楚了,研究人員列出了一個(gè)數(shù)學(xué)公式來解釋這種魔性洗腦的現(xiàn)象了。專家解釋道,這個(gè)公式能闡明為什么某些旋律是如此的讓人難以忘懷,甚至揮之不去的原因。這些旋律包括了我們耳熟能詳?shù)母枨?,如Pharrell Williams的《Happy》,Village People的《YMCA》,Queen樂隊(duì)的《Bohemian Rhapsody》和《We are the Champions》。

According to the research by the University of St Andrews, the recipe for an earworm has five key components. These are receptiveness - how you feel about the song - predictability, surprise, melodic potency - how good the 'hook' is - and rhythmic repetition.
圣安德魯斯大學(xué)(始建于1413年的頂尖公立研究型大學(xué))的研究人員稱,制造洗腦神曲需要滿足五個(gè)重要條件。這五個(gè)條件即感受力(你覺得歌曲如何)、預(yù)見性、驚喜、旋律的影響力(“釣鉤”有多好)和有節(jié)奏的重復(fù)。

PS:腦子里滿是一首歌的旋律,嘴里不由自主的哼出來,走到哪兒都揮之不去。這種現(xiàn)象叫做“耳朵蟲”(earworm),指歌曲或音樂作品的某個(gè)片段不由自主的反復(fù)在某人的腦海里出現(xiàn)。

hook(疊句): 疊句是一種旋律或節(jié)奏模式,這種模式容易讓人記住和"被鉤住",或能吸引聽眾聽完這首歌——更重要的是,想要重復(fù)聽這首歌。疊句是以商業(yè)為導(dǎo)向的通俗歌曲的重心所在。就是歌曲記憶點(diǎn),一首好歌是由很多hook搭建起來的。

The exact formula was revealed as: Receptiveness + (predictability - surprise) + (melodic potency ) + (rhythmic repetition x 1.5) = earworm.
確的計(jì)算公式是:感受力+(預(yù)見性- 驚喜)+(旋律的影響力)+(有節(jié)奏的重復(fù)x 1.5) =“耳朵蟲”。

Bede Williams, of the University's School of Philosophical, Anthropological and Film Studies, looked at, among other things, a study into the nation's top 20 earworms, commissioned by Heinz to promote their new #cansong TV advert.
該校哲學(xué)、人類學(xué)和電影研究系的比德·威廉姆斯受亨氏公司(為KFC和必勝客提供番茄醬的食品公司)所托,查看了英國(guó)前20名魔性歌曲的研究,以幫助亨氏改進(jìn)新的#罐頭歌電視廣告。

Bede, who is also research co-ordinator of the HARK project, which looks at our listening habits, said: "If you look at the songs which emerged from the research, they all have a distinctive rhythmic fingerprint - if we removed the melody they are recognisable by their rhythm alone.
比德還是“聽”項(xiàng)目的研究協(xié)調(diào)員,該項(xiàng)目探究了人們的聽歌習(xí)慣。比德說:“當(dāng)你試聽研究項(xiàng)目中的歌曲時(shí),你會(huì)發(fā)現(xiàn)它們都有獨(dú)特的節(jié)奏,即使我們?nèi)サ粜?,你也可以單憑節(jié)奏辨認(rèn)出那是什么歌。”

以下就是英國(guó)人公認(rèn)的“史上最洗腦的20首神曲”,你已經(jīng)開始抖腿了??

"If you think of the opening of ' We Will Rock You ' or the chorus of 'Who Let the Dogs out?' you'd be able to identify the rhythmic hook that persists throughout each song independent of the melody.
“如果你回想一下《We Will Rock You》的前奏或《Who Let the Dogs out?》的副歌部分,你就能辨認(rèn)出貫穿于整首歌的節(jié)奏,它是獨(dú)立于旋律之外的。

"For example, the titles Jingle Bells, Shake It off and Gangnam Style would be referred to in poetry as anapaests, as they all have a pattern of two short syllables followed by a longer one.
“例如,《鈴兒響叮當(dāng)》、《Shake It off》,《江南Style》,他們的歌詞都是抑揚(yáng)頓挫,又兼含韻律。

"Uptown Funk is a perfect example of the rhythms of an earworm. One of the many devices used by the producers of Uptown Funk to make the song an earworm is the long rhythmic build-up of repeated phrases towards the drop of the chorus, which unusually, does not have any actual melody.“
“《Uptown Funk》就是‘耳朵蟲’的一個(gè)典型特例,這首歌是由同樣的小節(jié)重復(fù),這也是讓我們記憶深刻的原因之一,雖然這個(gè)小節(jié)并沒有什么旋律?!?/div>

當(dāng)然除了這些歌,不得不說起,過年的時(shí)候“每條大街小巷,每個(gè)人的嘴里”這樣魔音入耳的歌吧,讓我們來讀一下以下幾句話:

“妹妹你坐船頭,哥哥在岸上走,恩恩愛愛,纖繩蕩悠悠?!?/p>

“你是電,你是光,你是唯一的神話,我只愛你,you’re my superstar”

“梔子花開啊開,梔子花開呀開,是淡淡的青春,純純的愛。”

“我的滑板鞋,時(shí)尚時(shí)尚最時(shí)尚?!?/p>

“殺馬特殺馬特,洗剪吹洗剪吹吹吹吹?!?/p>

“就這個(gè)feel,倍兒爽?!?/p>

“老爸,老爸,我們?nèi)ツ睦镅?,有我在就天不怕地不怕。寶貝,寶貝,我是你的大樹,一生陪你看日出?!?/p>

哈哈哈哈哈哈,失敗了吧,畢竟“五十六個(gè)民族,五十六枝花,五十六個(gè)兄弟姐妹是一家”大家都讀不出來。

聲明:本雙語(yǔ)文章的中文翻譯系滬江英語(yǔ)原創(chuàng)內(nèi)容,轉(zhuǎn)載請(qǐng)注明出處。中文翻譯僅代表譯者個(gè)人觀點(diǎn),僅供參考。如有不妥之處,歡迎指正。