概述：

關(guān)乎廣告。。。

Hints:

Classic FM

PS:13秒左右有連字符，35秒與37秒左右有破折號(hào)

It was a campaign we organized with a radio station, Classic FM, which concentrates on classical music. We targeted the morning, the breakfast programme, and we had a series of regular adverts, we had a sponsorship tie-up and we had a competition. And the response was tremendous. We had a huge increase in sales of our marmalades, especially in the key retailers who we were targeting, and since then we had many more listings in retail outlets. So the campaign was extremely positive, but the key thing that made it successful was the amount of money we spent - very little money - and in terms of sales results, as a percentage of the amount of money we spent, it was a huge success. So it was very cost effective. It was very cost effective and at the end of the day, that's what we're looking for.